Memorable achievements, on the track and around the world. Radical innovations that have changed the way motorcycles are built. Iconic designs that have redefined the way they are admired. For one hundred years, Ducati has been a place where courage pushes limits, ingenuity finds new solutions, and passion never settles.

One hundred years ago, in a city that was learning to imagine the future, three brothers sparked an idea. From that moment on, Bologna and Ducati have never parted ways: the same road, travelled together for a century.

From September 4 to October 5, 2026, that story returns to the places where it was born and grew: a citywide exhibition created for Bologna, an invitation to rediscover a shared heritage — the story of a brand that carries Bologna and Italy around the world. Four iconic locations in the historic city centre host four chapters of a century-long story that belongs to everyone.

To mark its centenary, Ducati launches a series of special projects that turn its 100-year legacy into experiences to be heard, seen, explored, and remembered. A narrative that moves beyond the road, coming to life through art, travel, imagery, and new creative collaborations.

Records shattered, titles claimed, milestones reached ahead of everyone else. On the track, Ducati has turned excellence into a habit, leaving an indelible mark on the history of motorsport.

Ducati has always relied on the scientific method to drive innovation, from track experimentation to the development of production motorcycles. This is how groundbreaking solutions are born, many introduced by Ducati for the first time and later setting new benchmarks for the entire industry.

Since 1957, the year of the first around-the-world journey on a Ducati by Monetti and Tartarini, travel has been part of Ducati’s identity. Exploring is also about pushing beyond limits, turning dreams into real experiences.

A hundred years of Ducati have been shaped by people courageous enough to imagine what did not yet exist, turning insights into tangible projects, visions into achievements, and dreams into milestones.

Being a Ducatista means choosing a motorcycle as an expression of your identity and authenticity. It’s why Ducatisti seek each other out, meet, and share the joy of belonging together.