Berlin set the stage for an extraordinary brand experience: on June 17, Ducati presented the new XDiavel V4 in the exclusive setting of the Highsnobiety Store. Under the title “Ducati XDiavel V4 Soundsystem”, the manufacturer from Borgo Panigale presented the sport cruiser icon in an ambience characterized by design, sound and urban lifestyle – entirely in the spirit of the motorcycle itself.

In collaboration with Highsnobiety as media partner, the XDiavel V4 was more than just revealed – it was staged as a symbol of a special lifestyle that challenges conventions and redefines elegance. For one night, the store was transformed into an immersive brand universe, where around 300 invited guests experienced the perfect harmony of technology, aesthetics, and atmosphere.

The crowd reflected the world of the XDiavel V4: an inspiring mix of DJs, models, content creators, artists, actors, partners like Carrera and ramp as well as Ducati enthusiasts who are passionate about design, lifestyle and performance.

Live DJs, curated drinks and high-quality finger food created the perfect atmosphere, turning the event into a stylish social gathering with the typical Berlin club character – exclusive, individual and deliberately different.

At the heart of it all: the new XDiavel V4 – Ducati’s take on a sporty cruiser. With its bold design, powerful V4 Granturismo engine, and a concept that blends comfort and performance with exclusivity and expressive style, it represents a break from convention. The XDiavel V4 stands for a confident aesthetic that stands out from the crowd.

London-based DJ Nicky Summers kicked off the evening with a relaxed set of stylishly mixed electro and R&B, followed by a special musical highlight from internationally acclaimed producer and DJ Vegyn. Known for his collaborations with Frank Ocean and his experimental solo projects, he opened his cross-genre set with a unique sound performance: the original sounds of the Ducati XDiavel V4. The result was an impressive audiovisual experience that impressively expressed the unconventional, style-conscious and artistically striking character of the XDiavel V4.

With this event, Ducati positioned the XDiavel V4 not just as a technical masterpiece, but as part of a cultural lifestyle that extends far beyond the world of motorcycles.

#Ducati #XDiavelV4 #Highsnobiety

XDiavel V4

Feet Forward. Heads Turning.

The new Ducati XDiavel V4 challenges every convention, bringing that unmistakable Ducati DNA to the cruiser world. Discover more