Ducati is pleased to announce their upcoming digital collectible program. This new initiative is set to leverage digital channels to offer a new kind of experience to enthusiasts and tell from a different perspective the history of the Company, its present and its future.

This project, which brings the Bologna-based motorcycle manufacturer into the Web3 world, combines Ducati’s heritage of excellence and craftsmanship with cutting-edge digital technology. The aim of the program is to open the doors of Borgo Panigale even wider to fans from all over the world and offer motorcyclists, racing enthusiasts and technology lovers the chance to get in touch with the brand and discover the beauty of belonging to the Ducati community.

The sequence of digital collectibles tells the legendary story of the Ducati brand. The collections will be available on the XRP Ledger, an open-source, energy-efficient, and decentralized layer-1 blockchain powered by a global developer community.

The first digital collectible presented by the Bologna-based motorcycle manufacturer is a video-sequence of all the Ducati logos that have appeared on the tanks of motorbikes produced in Borgo Panigale from 1946 to the present day. This first release is a gift the brand wishes to give to its fans, allowing enthusiasts to carry the symbol of their passion with them at all times while welcoming the community on this journey into the Web3 world.

The release of this first free digital collectible is scheduled for Wednesday 26 July: all persons who register on web3.ducati.com within seven days of the release date will receive it and will also gain access to subsequent releases of the project. Those who will register on the website after Wednesday 2 August will still be able to participate in the releases of the following limited edition Ducati digital collectibles.

Ducati’s commitment to digital innovation is deeply rooted in the culture of the Company and this program is a natural progression of this legacy. Since the first generation of digital services, Ducati has been a pioneer in embracing new technologies to engage, entertain and nurture the passion of the large community of its fans around the world. Some examples of Ducati’s first digital era are the sale of the first motorcycle online on January 1, 2000, the creation of a blog dedicated to an exchange of views between Ducatisti and the company’s top management (Desmoblog) or chats with Ducati Corse riders.

The entry into the Web3 world therefore represents the natural evolution of Ducati’s digital strategy towards an experience that, while maintaining the pleasure of riding a motorcycle and sharing one’s passion with other members of the community at the centre, will also be able to take advantage of new products and services created in collaboration with a reference player in this world such as Web3 Pro™.

To stay updated on the digital collectibles project and the dates of each release a dedicated Twitter profile will be created, which will be shared via e-mail with all the persons in the waiting list. MyDucati subscribers will be the first to be informed of the specific calendar with all the appointments of this journey.

Join the waitlist now!

Sign up now to join the waitlist and be the first to know about the new web3 journey for all Ducatisti.

Register now

Register now