Ducati to present Web3 digital collectible program in partnership with Web3Pro™ and the XRP Ledger - Ducati: Moto, MotoGP & Superbike
DUCATI
DesertX
    DesertX Rally
      DesertX Discovery
        Configure
          V4
            Diavel for Bentley
              Configure
                XDiavel V4
                  Configure
                    Monster
                      Monster +
                        Monster SP
                          Configure
                            950
                              950 SP
                                950 RVE
                                  698 Mono
                                    698 Mono RVE
                                      Configure
                                        V2
                                          V2 Superquadro Final Edition
                                            V4
                                              Configure
                                                V2
                                                  V4
                                                    V4 Rally
                                                      V4 Pikes Peak
                                                        V4 RS
                                                          Configure
                                                            V2
                                                              V4
                                                                V4 SP2
                                                                  V4 Lamborghini
                                                                    V4 Supreme®
                                                                      Configure
                                                                        10° Anniversario Rizoma Edition
                                                                          Icon Dark
                                                                            Icon
                                                                              Full Throttle
                                                                                Nightshift
                                                                                  1100 Sport Pro
                                                                                    Configure
                                                                                      MIG-S
                                                                                        TK-01RR
                                                                                          FUTA
                                                                                            Powerstage RR
                                                                                              Ducati Speciale
                                                                                                Ducati Unica
                                                                                                  Overview
                                                                                                    Configure your bike
                                                                                                      DesertX
                                                                                                        Diavel
                                                                                                          XDiavel
                                                                                                            Hypermotard
                                                                                                              Monster
                                                                                                                Streetfighter
                                                                                                                  Multistrada
                                                                                                                    Panigale
                                                                                                                      Supersport
                                                                                                                        Scrambler
                                                                                                                          Off-Road
                                                                                                                            Overview
                                                                                                                              Make your own suit
                                                                                                                                Shop Online
                                                                                                                                  Motorcycle wear
                                                                                                                                    Casual Wear
                                                                                                                                      Scrambler
                                                                                                                                        Carrera Eyewear X Ducati
                                                                                                                                          Piquadro X Ducati
                                                                                                                                            LEGO® Technic™ x Ducati
                                                                                                                                              Gerald Charles X Ducati
                                                                                                                                                Supreme® X Ducati
                                                                                                                                                  Commemorative coins
                                                                                                                                                    Bulgari X Ducati
                                                                                                                                                      Events
                                                                                                                                                        Events calendar
                                                                                                                                                          Ducati Grandstand Mugello
                                                                                                                                                            We Ride As One
                                                                                                                                                              Scrambler Days of Joy
                                                                                                                                                                Overview
                                                                                                                                                                  DRE Racetrack
                                                                                                                                                                    DRE Track Warm Up
                                                                                                                                                                      DRE Adventure
                                                                                                                                                                        Porsche & Ducati Experience
                                                                                                                                                                          DRE International
                                                                                                                                                                            Overview
                                                                                                                                                                              Ducati Rent
                                                                                                                                                                                Multistrada V4 Voyagers
                                                                                                                                                                                  60,000 km European Tour
                                                                                                                                                                                    Overview
                                                                                                                                                                                      Travel Stories
                                                                                                                                                                                        Ducati People
                                                                                                                                                                                          Redline Magazine
                                                                                                                                                                                            Latest news
                                                                                                                                                                                              Press Area
                                                                                                                                                                                                Overview
                                                                                                                                                                                                  News
                                                                                                                                                                                                    Team
                                                                                                                                                                                                      Desmosedici GP
                                                                                                                                                                                                        Calendar
                                                                                                                                                                                                          Results and Standings
                                                                                                                                                                                                            Partner & Sponsor
                                                                                                                                                                                                              Ducati Grandstand 2025
                                                                                                                                                                                                                Overview
                                                                                                                                                                                                                  News
                                                                                                                                                                                                                    Team
                                                                                                                                                                                                                      Panigale V4 R
                                                                                                                                                                                                                        Calendar
                                                                                                                                                                                                                          Results and Standings
                                                                                                                                                                                                                            Arubaracing.com
                                                                                                                                                                                                                              Overview
                                                                                                                                                                                                                                News
                                                                                                                                                                                                                                  Desmo450 MX
                                                                                                                                                                                                                                    Calendar
                                                                                                                                                                                                                                      Results and Standings
                                                                                                                                                                                                                                        Partner & Sponsor
                                                                                                                                                                                                                                          Home
                                                                                                                                                                                                                                            Overview
                                                                                                                                                                                                                                              MyDucati App
                                                                                                                                                                                                                                                Ducati Link App
                                                                                                                                                                                                                                                  Ducati Connect App & Sygic
                                                                                                                                                                                                                                                    Ducati X-Link App
                                                                                                                                                                                                                                                      Manuals, Genuine Parts and Maintenance Schedules
                                                                                                                                                                                                                                                        Warranty and Extensions
                                                                                                                                                                                                                                                          Safety and Updating Campaign
                                                                                                                                                                                                                                                            Ducati Original Spare Parts
                                                                                                                                                                                                                                                              Why choose Ducati Official Service
                                                                                                                                                                                                                                                                Ducati Service Network
                                                                                                                                                                                                                                                                  Road Assistance
                                                                                                                                                                                                                                                                    Contact
                                                                                                                                                                                                                                                                      Fact & Figures
                                                                                                                                                                                                                                                                        People, passion, Ducati
                                                                                                                                                                                                                                                                          Work with us
                                                                                                                                                                                                                                                                            Press Area
                                                                                                                                                                                                                                                                              Contact us
                                                                                                                                                                                                                                                                                Heritage
                                                                                                                                                                                                                                                                                  Overview
                                                                                                                                                                                                                                                                                    Engines
                                                                                                                                                                                                                                                                                      MotoE
                                                                                                                                                                                                                                                                                        Safety
                                                                                                                                                                                                                                                                                          Electronics
                                                                                                                                                                                                                                                                                            Overview
                                                                                                                                                                                                                                                                                              Governance, Risk, Compliance
                                                                                                                                                                                                                                                                                                Environmental Sustainability
                                                                                                                                                                                                                                                                                                  Health and safety at work
                                                                                                                                                                                                                                                                                                    Discover
                                                                                                                                                                                                                                                                                                      Visit Museum and Factory
                                                                                                                                                                                                                                                                                                        Discovery tour with Ducati Museum Curator
                                                                                                                                                                                                                                                                                                          Visit Musem Ducati Online
                                                                                                                                                                                                                                                                                                            How to reach us
                                                                                                                                                                                                                                                                                                              Overview
                                                                                                                                                                                                                                                                                                                Historical Heritage Preservation
                                                                                                                                                                                                                                                                                                                  Education
                                                                                                                                                                                                                                                                                                                    Official Ducati Dealerships
                                                                                                                                                                                                                                                                                                                      Find Dealer
                                                                                                                                                                                                                                                                                                                        Become a Ducati Dealer
                                                                                                                                                                                                                                                                                                                          Ducati Approved - Certified Pre-owned
                                                                                                                                                                                                                                                                                                                            Licensing
                                                                                                                                                                                                                                                                                                                              Official Suppliers
                                                                                                                                                                                                                                                                                                                                Sponsor MotoGP
                                                                                                                                                                                                                                                                                                                                  Find a Club
                                                                                                                                                                                                                                                                                                                                    Ducati Official Club
                                                                                                                                                                                                                                                                                                                                      Events Calender
                                                                                                                                                                                                                                                                                                                                        Sign Up

                                                                                                                                                                                                                                                                                                                                          Ducati to present Web3 digital collectible program in partnership with Web3Pro™ and the XRP Ledger

                                                                                                                                                                                                                                                                                                                                          Ducati is pleased to announce their upcoming digital collectible program. This new initiative is set to leverage digital channels to offer a new kind of experience to enthusiasts and tell from a different perspective the history of the Company, its present and its future.

                                                                                                                                                                                                                                                                                                                                          This project, which brings the Bologna-based motorcycle manufacturer into the Web3 world, combines Ducati’s heritage of excellence and craftsmanship with cutting-edge digital technology. The aim of the program is to open the doors of Borgo Panigale even wider to fans from all over the world and offer motorcyclists, racing enthusiasts and technology lovers the chance to get in touch with the brand and discover the beauty of belonging to the Ducati community.

                                                                                                                                                                                                                                                                                                                                          The sequence of digital collectibles tells the legendary story of the Ducati brand. The collections will be available on the XRP Ledger, an open-source, energy-efficient, and decentralized layer-1 blockchain powered by a global developer community.

                                                                                                                                                                                                                                                                                                                                          The first digital collectible presented by the Bologna-based motorcycle manufacturer is a video-sequence of all the Ducati logos that have appeared on the tanks of motorbikes produced in Borgo Panigale from 1946 to the present day. This first release is a gift the brand wishes to give to its fans, allowing enthusiasts to carry the symbol of their passion with them at all times while welcoming the community on this journey into the Web3 world.

                                                                                                                                                                                                                                                                                                                                          The release of this first free digital collectible is scheduled for Wednesday 26 July: all persons who register on web3.ducati.com within seven days of the release date will receive it and will also gain access to subsequent releases of the project. Those who will register on the website after Wednesday 2 August will still be able to participate in the releases of the following limited edition Ducati digital collectibles.

                                                                                                                                                                                                                                                                                                                                          Ducati’s commitment to digital innovation is deeply rooted in the culture of the Company and this program is a natural progression of this legacy. Since the first generation of digital services, Ducati has been a pioneer in embracing new technologies to engage, entertain and nurture the passion of the large community of its fans around the world. Some examples of Ducati’s first digital era are the sale of the first motorcycle online on January 1, 2000, the creation of a blog dedicated to an exchange of views between Ducatisti and the company’s top management (Desmoblog) or chats with Ducati Corse riders.

                                                                                                                                                                                                                                                                                                                                          The entry into the Web3 world therefore represents the natural evolution of Ducati’s digital strategy towards an experience that, while maintaining the pleasure of riding a motorcycle and sharing one’s passion with other members of the community at the centre, will also be able to take advantage of new products and services created in collaboration with a reference player in this world such as Web3 Pro™.

                                                                                                                                                                                                                                                                                                                                          To stay updated on the digital collectibles project and the dates of each release a dedicated Twitter profile will be created, which will be shared via e-mail with all the persons in the waiting list. MyDucati subscribers will be the first to be informed of the specific calendar with all the appointments of this journey.

                                                                                                                                                                                                                                                                                                                                          Join the waitlist now!

                                                                                                                                                                                                                                                                                                                                          Sign up now to join the waitlist and be the first to know about the new web3 journey for all Ducatisti.

                                                                                                                                                                                                                                                                                                                                          Register now
                                                                                                                                                                                                                                                                                                                                          Register now


                                                                                                                                                                                                                                                                                                                                            Sign up for Email

                                                                                                                                                                                                                                                                                                                                            Read our privacy policyto learn about data processing

                                                                                                                                                                                                                                                                                                                                            Sign up for Ducati latest news and updates


                                                                                                                                                                                                                                                                                                                                            Enter a valid email address

                                                                                                                                                                                                                                                                                                                                            This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.