A Celebration to Share

Memorable achievements, on the track and around the world. Radical innovations that have changed the way motorcycles are built. Iconic designs that have redefined the way they are admired. For one hundred years, Ducati has been a place where courage pushes limits, ingenuity finds new solutions, and passion never settles. 

Discover the stories, events, and initiatives that celebrate Ducati’s first hundred years: a celebration that starts in Borgo Panigale and reaches across the globe. 

Superleggera V4 Centenario

Beauty, engineering, and performance, pushed to the limits of what is possible. Designed without compromise, developed with a single convinction: “impossible” is just the starting point. The Best of Us.

A Century to Celebrate, Second by Second.

Seventy Years of Racing Come to Life in an Immersive Journey

During Campioni in Pista, the event unveiling the 2026 racing season, an exhibition retraced seventy years of Ducati racing history. At its heart were the iconic bikes that defined the brand’s sporting success. Surrounding them, images and videos brought the most memorable moments back to life. From the Gran Sport Marianna 125 to the Desmosedici GP, a single, seamless sequence celebrating Ducati’s racing DNA.

Racing, to Write History.

Racing is where Ducati pushes boundaries and rewrites the rules of the game, from the very first outing of the Gran Sport Marianna to today.

Racing DNA.
Record-Breaking DNA.

Records shattered, titles claimed, milestones reached ahead of everyone else. On the track, Ducati has turned excellence into a habit, leaving an indelible mark on the history of motorsport.

Timeless Dynasties

Superbike, Monster, Multistrada: designed to defy conventions, they have rewritten the rules of the industry, generation after generation.

Innovation: Our Most Powerful Tradition

Ducati has always relied on the scientific method to drive innovation, from track experimentation to the development of production motorcycles. This is how groundbreaking solutions are born, many introduced by Ducati for the first time and later setting new benchmarks for the entire industry.

Designed in Italy, recognizable everywhere

Over time, we have defined our style principles, creating a true Ducati design. Our method is clear: “Reduce to the Max.” We remove everything that doesn’t serve performance or emotion, highlighting the essence of form. A consolidated aesthetic language that carries our signature worldwide.

The Instinct to Explore

Since 1957, the year of the first around-the-world journey on a Ducati by Monetti and Tartarini, travel has been part of Ducati’s identity. Exploring is also about pushing beyond limits, turning dreams into real experiences.

Travel elevated to an art form, celebrating the Centenary.

Inspired by the elegance of the Grand Tour, exclusive itineraries were created for the Centenary year. True dream experiences aboard the Multistrada and DesertX: two routes through Italy’s most beautiful locations, and epic expeditions to the farthest horizons of Iceland, North America, and Patagonia.

Ingenuity, Passion, No Compromises

A hundred years of Ducati have been shaped by people courageous enough to imagine what did not yet exist, turning insights into tangible projects, visions into achievements, and dreams into milestones.

Ducatisti: Yesterday, Today, Forever

Being a Ducatista means choosing a motorcycle as an expression of your identity and authenticity. It’s why Ducatisti seek each other out, meet, and share the joy of belonging together.